Music can propel narrative swiftly forward, or slow it down. It often lifts mere dialogue into the realm of poetry. It is the communicating link between the screen and the audience, reaching out and enveloping all into one single experience.” — Bernard Herrmann, Film Composer (Famous for his musical contributions in films like Psycho, Citizen Kane, and Taxi Driver).
The most compelling stories engage all the senses. When multiple senses are stimulated, the audience not only connects more deeply with the story but also internalizes it as their own experience. Achieving this profound connection requires more than just visual presentations of facts and figures; it necessitates creating an emotional bond.
Music, an art form celebrated for its mood-altering qualities, significantly influences behavior. Neurological studies have shown that music activates various unexpected brain areas, including those associated with emotion and memory. These studies also reveal that "the brain’s wiring emphatically relies on emotion over intellect in decision-making."
The Business Implications
To influence the subconscious and motivate action, businesses must form emotional connections. Music is a powerful, invisible tool for achieving this goal. It intricately expresses controllable elements that shape how people interpret your message. From retail stores to TV commercials, music is employed to influence emotions and, ultimately, guide decisions.
Music offers a unique way to tell your story. It plays a crucial role in content marketing by affecting how much consideration consumers give to your message. By steering storylines, driving audience engagement, and enhancing consumer retention, music makes your story more interesting and impactful.
MusicClap’s Approach
At MusicClap, we harness the power of music to amplify stories. We believe storytelling should be persuasive and engaging—enough to ensure consumers remember your story, see themselves in it, and feel compelled to act. Our meticulous approach involves producing custom-made music that is original and authentic, mirroring our clients’ messages.
While many agencies rely on stock music, MusicClap boasts in-house composers who collaborate closely with our art directors and accounts department. They create music that enhances the narrative of each project and background scores for the project. These composers are as attuned to our clients’ brands, enabling them to seamlessly integrate vast musical styles into any business’s voice.
Our composers also specialize in sound design, which includes directing voiceovers and translations, adding sound effects, and audio mixing. By employing critical listening skills to refine and master all projects, they ensure optimal sound production in the final products.
Behind the Music – Meet MusicClap’s Composers
MusicClap’s in-house composers are Arjun Singh and Saurabh Sharma. Arjun, a classically trained composer, specializing in orchestration. With over 10 years of composing experience, Arjun is passionate about his craft and deeply understands music's influence on consumer attitudes and retention.
Saurabh, has been creating music for over 11 years. He believes that the right music enriches messages and injects energy into projects that only music can achieve.
Together, Arjun and Saurabh have composed hundreds of music tracks at MusicClap, each producing 3-5 pieces of music per week. Using a combination of acoustic instruments (e.g., guitar, piano, saxophone) and custom virtual instruments in software programs like ProTools and Cubase, they create distinct sounds applicable to endless possibilities.
The music and soundscapes produced at MusicClap are both familiar and cutting-edge, enhancing the message reception of our clients’ consumers. We translate the tone of each script into corresponding music, understanding the nuances of tempo, rhythm, and timing to make the content compelling to the ears and the eyes—thereby enriching stories and boosting audience engagement.
If you want to find out how MusicClap can help you create calming music tracks and themes for your projects, attracting listeners to interact with your content, make a booking today.
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